At The Helm Conference | October 10, 2015



At The Helm Conference: The Business Owner’s Toolbox

At the Helm began as a conference in Los Angeles in 2011 by Alaia Williams and her team. After the success of their events in 2011 and 2012, they took ATH on the road in 2013. That year, they had regional events in four cities (Los Angeles, San Diego, San Francisco and Asheville, NC) and held their 3rd annual conference in Hollywood, CA. That year, the At the Helm Podcast was also launched.

In 2014, they held their 4th annual conference in Santa Monica, CA. At the conference, they announced the launch of At the Helm Society. It’s a way to connect with the ATH community throughout the year, while also continuing to deliver practical and actionable business information At the Helm is known for.

My topic

I’ll be talking about the power of building a community, mastermind or tribe.  After all, who better to talk about this right? LOL  I’ll be sharing my story and why creating a core group of people interested and engaged in your niche area is key to blog growth, exposure and monetization opportunities.  I’ll also be sharing how easy it is to set these groups up.

I hope to see you there!







MOMMY 101: Month 1



I know, I know…it’s my fourth go around so I should be used to the total drain of energy, the nausea from dusk till dawn, the complete and utter bouts of total insta-starvation that hit oh about 1:00 a.m…well, I should be but I’m not.  Maybe being pregnant on top of chasing 3 small children is what’s making me so crazy.

Although it’s only been a few short weeks, this pregnancy so far has been quite different than my last 3.  I’ve been super moody {poor hubs}.  I’ve been super hungry all.the.time! {poor hubs}.  I’ve had no energy to do a single thing. {poor hubs}.  Jonathan really does deserve a trophy or something.  He never complains, or rolls his eyes {at least in my presence} and he’s always by my side.

Being pregnant always reminds me of how thankful I am to not only have a husband, but a good husband.  A husband who will make dinner, fold laundry, and change diapers at the drop of a hat.  Yes, yes…I’m spoiled.

This is what six week old fetus looks like.  Already, so much has begin developing.


[image via Baby Center]

maternity fashion pregnant

{as of 12/2}

Who else is pregnant and how are you feeling?


Young Designers Collective – Hanh Lam



Ramona Earrings –

– Alabaster white calf skin leather
– Patina treated brass bobbles
– Gold plated hook fastening for pierced ears
– Width 1″
– Drops 2.5″ from ear

Aren’t these earrings cute?  The charming Ramona earrings are the perfect way to add a little whimsy to any outfit with its fluffy tassels and patina treated bobble accent. Deceptively lightweight, it is part of the Leather Bound Collection.  The entire collection was handcrafted in their New York City studio and a portion of proceeds from each piece will be donated to Book Aid International.

Hanh Lam is a graduate of the Parsons School of Design.  As a fashion designer, she alternates between two contrasting passions: the organic, fluid nature of knitwear, and the refined, arcane aspects of old-world tailoring. Her knitwear manipulates raw materials into textural forms that are artistic yet wearable. Her tailored pieces combine the constraints of structural lines with feminine details.  Hanh believes knitwear is about letting the raw material guide the hands, while tailoring compels the designer to tame and control the fabric.  Hanh Lam lives and works in New York City and some of her work can be found here.

The Young Designers Collective is an association of artists and designers based in New York City, who design for non-profit organizations to promote good will as well as gain exposure individually and for the cause they are working towards. Sponsored by SI Design and Consulting Inc, they provide young designers a platform that would have otherwise been difficult to build and gain recognition with on their own. In an ever-shrinking world, working together to achieve success has never been more important. They allow for a free exchange of ideas and talents, thereby fostering the growth of artists and art in commercial design. The Young Designers Collective wants to bring appreciation back to the artist behind the designer, to quality or handmade products, and to a more sustainable future.  With philanthropy and fashion hand in hand, we hope to further charitable works as well as bring new talent to light sooner than ever before.

You can also learn about The Young Designers Collective on FB here.


What to Wear – Christmas Party



similar: sweater | boots | skirt | earrings {D.I.Y.} | necklace c/o

For many, Christmas brings a spirit of gratitude and reflection on the blessings of Jesus Christ’s birth.  And who can avoid the steady stream of commercial after commercial promising the biggest discounts and the best gift guides; all of which remind us of our pursuit for the perfect Christmas gift.  If you’re like me, and you tend to treat yourself to an item on your personal wishlist around this time of year, at the very least, you want to make it count.  Here are four fall closet classics that you will wear now and for seasons to come.

First is a pair of great fitting jeans.   A comfortable pair of jeans that you look great in goes a long way.  Look for mid-high waist jeans {LIKE THESE} to disguise that pesky muffin top region.  Find denim with minimal stretch (2% or less) if you want to mask a pear shape.  If you’re looking for plus size denim, check out for some really great options and prices.

Second, find a few really cool logo tees.  Logo tees are great year-round worn with a suit to work, jeans to run errands, leggings for a quick workout or a skirt for date night.  Shops like offer tees {LIKE THIS ONE} and hoodies {LIKE THIS ONE}with a cool Christian message, which tends to be a great conversation starter.

Third, find something…anything…in navy.  Consider it the new black because you’ll have lots of fun with it.  For Fall, navy and green is always chic as is navy and cream.  An added benefit of navy is it has all the sliming qualities as black, but it’s not as serious.

Last, your coat is one of the last things you grab when dashing out the door, so find one that’s practical with your lifestyle but makes a statement.  For example, if your life consists of running from point A to point B, in a baseball cap and tennies, maybe a chic varsity jacket {LIKE THIS ONE} will add that stylish vibe you want.  If you’re more of the office lifestyle, a camel hair trench coat in a soft color [LIKE THIS ONE} may be up your alley.


Whatever the occasion classic pieces like these are closet staples that’ll add just that pinch of chic-ness to your wardrobe.

 Wishing you a joyous holiday season!



.049fall-coat-shellisegal-laundry-style-fashion-chanelfall-coat-shellisegal-laundry-style-fashion-chanelsimilar: boots | cropped sweater | purse | coat

“We would worry less about what others think of us if we just realize that they seldom do.”  – Ethel Barrett


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Learning Something New {}


I’ve always enjoyed school.  No, I wasn’t a nerd, I just enjoyed mastering a subject and then being able to share it with folks.  If I could get paid to go to school full-time, I’d do it.  Call me strange, but there’s just something about the feeling I get when the light bulb goes on.  Sort of like Oprah‘s “Aha” moments.

I recently heard of an online learning center called Skillshare where you can take an online class for as little as $19. Now, this isn’t your typical mind-numbing reading, impossible deadlines and carpal tunnel clicking, no, THIS is cool!  The instructors are young and hip and active in their fields.  They create cool videos to help you really engage and understand the concepts.  You get to learn online at your own pace whenever and wherever you want.  And when it’s all said and done you’ll have created a one-of-a-kind project that you can be proud of.  They offer classes that span a wide range of creative topics from Introduction to Lettering to Introduction to Fashion Photography to A Staple of Branding: How to Start Your Fashion Company.

But even better, for the fashion girls in the house, you might be interested in Bellavance NYC’s class The First Steps of Fashion Design.  These exclusive Opening Ceremony designers are teaching fashion illustration.  And it doesn’t stop there.  If you find that you are now ready to launch your line, you can find out how by taking  Start Your Own Fashion Label class with Greg Armas, also another Opening Ceremony regular.  Say you’re ready to turn your sketches into construction-ready technical designs, take Introduction to Garment Flats with Betabrand designer, Mickaela Roxas.  Better yet, if you just want to know how to get your line to market, find out the ins and outs with Of a Kind founders Claire Mazur and Erica Cerulo in the Introduction to Wholesaling class.  With all this information and about $75 you can be an official fashion designer by the new year!  How’s that sound?  See, I learned something new and I’m sharing it with you!

Oh, and I don’t want to forget, if you’re a member of Bloggers Like Me (BLM), and interested in taking The First Steps of Fashion Design, you get 25% off.  Just use code: FASHION.

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Why Didn’t I Think of That! {GlamST Review}

When it comes to make-up I don’t have a clue  I have NO IDEA AT ALL how to apply, what to apply or even where to apply makeup.  The limited knowledge I have is thanks to the random YouTube videos I’ve watched out of desperation.  This is me, I walk into CVS {yes, CVS…don’t judge} and stroll over to the cosmetics aisle.  I look for the pictures of Queen Latifah which I think is Cover Girl and I look for Halle BerryRevlon.  Whatever product the picture says she’s wearing is what I look to buy.  if it’s something I can open, I test it on the back of my hand {shhh…}.  Don’t ask me about toner, or concealer or moisturizer or any of that because I have no clue.  I don’t use foundation, but I use concealer, which I’m sure is only supposed to be to cover minor imperfections.  For me, it’s a multi-purpose makeup.  Yes, I’ve even used it on my lips, just once.  I’m getting better.  I just wish there was a way to test the makeup out before buying it, without having to sit at the MAC counter for a full-on facial.  Let me knew when they give out an extra 3 hours to the 24-hour day and I’ll be the first in-line at the MAC counter.  LOL


Then I met GlamST.  It’s an app coming to the scene soon.  It allows you to actually see how makeup looks on you before you buy it, but when I actually saw it, I was impressed.  Take a look at how cool this app looks.

Here you see the before and after. To the right are the products this user tried and if she clicks on them she can find out more about purchasing.
On the right you have the option to save the details of your look so that you can refer to it later.
Here is where you would upload a picture of yourself so that you can begin testing products. There is also an option to see the color palettes others have selected with the products you choose.
You get to test the latest products from the top brands. And it’s free!

This app is so brilliant, even I can do it.  It just makes total sense that rather than smearing lipstick on the back of my hand that I just whip out my phone from the comfort of my bed or wherever I may be and find the products that I know will work for me.  I’m can even go as far as to say that I’d be willing to invest in my purchases if I knew I’d love them.

How do you shop for new beauty products?

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#FDJStyle: November Wishlist

Three Cheers for Fall!  I don’t know about you but I’ve been crushing on Fall since March!  Fall is my favorite tiime of year because I don’t feel the pressure of having to show my pale legs {yes, black people can be pale lol} among other inappropriate, if not offensive muscularly challenged body parts.
Here are some of my favorite finds for November!
 What are you crushing on for Fall?
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